Our HTML coding is the very latest in style.
I use many disciplines to accomplish a very cleanly coded site. The cleaner your site is
coded, the easier it is for the page to load and the search engines to get to your precious
content. After all, why would you let any little bit of your site get in the way with your
marketing success and to that end, shouldn’t you make sure that each and every little bit of
your site is a good as it can be?
We often find ourselves in the scenario of: “We have already built our site and it is in this
enterprise level store application”. Until recently this would send shivers down my spine but
not now. Now my engineers have created what we feel will soon be a legendary accomplishment in
the area of HTML templates. You see we simply take the existing template complete with all of
its unruly JavaScript and its unnecessary use of CSS right in the coding of the page and port
it over to our templates which get re-inserted into your store application and voila’; a
perfectly optimized HTML page.
We Optimize the HTML of your site.
Let’s take a moment to discuss what we mean when we say, “we optimize the HTML” of your site.
Firstly I would like to point out that I am a 100% “White Hat” SEO firm. I am not here to do
“Black Hat” techniques as there is really no reason to do illegal techniques to your site when
it is so much easier to simply make your site better and by better I mean in terms of the
overall site from coding to the most important thing of all, content!
When we re-engineer the coding of a site, usually we are converting it from an antiquated
table-based layout that is not necessarily ideal for SEO and hence we need to convert it into
a much more advanced version of HTML, namely CSS (Cascading Style Sheets) and not just in the
basic sense of a unruly float system. The CSS float system is almost as antiquated as
table-based HTML layouts in as much as they take the browser through trials and tribulations
as it tries to load your page fast.
We use the latest in efficient HTML coding techniques!
What does this mean to you? It means that in the 3 seconds that it takes for a new visitor to evaluate whether or not this particular page is for them, 2 of them won’t be wasted in an unnecessarily slow loading page. And I think we can all see the gains in conversions possible from this scenario!
