There is a simple concept when it comes to creating a SEO campaign for any site: Comprehensive!
It is by this step in the process that I know whether or not the content on your site
speaks to the search engines. If needed, I will offer suggestions to the editing of
the content or if needed, provisions can be made for the editing of your content so that
I can be properly optimized.
By this point in the processI will have concluded whether or not your HTML needs to be
tweaked or re-engineered.Your SEO link popularity will have dictated what type of Link
Building campaign I need to implement to get positive referrals to your site. Sometimes
is just as simple as calling other sites. Sometimes I have to act as the public relations
company and write compelling articles about your company to get links and traffic whether
this is on blogs, forums or article archives.
Social media needs will have been assess and whether or not your need a Facebook page and
a twitter push.
Next I create the overall strategy with input from your goals and aspirations!
