Content Optimization
In order rank well in the search engines you need to have great, keyword rich, content
on your website. I will evaluate every aspect of the content on your website from theme
to relevancy. If something doesn’t add up to us you can bet it won’t work for the search
engines either!
When it comes to content for SEO, we no longer say optimized content, we say good
content. In general, search engine optimization strategists stress the optimization of
content by the heavy insertion of keywords and keyword phrases. This is very good in
theory but often, when you begin to read this optimized content it starts to sound like
Bill Cosby doing an impression of someone who is extremely pompous who puts in words
just to sound authoritative. This is no longer acceptable in any real world application.
Content Optimization for Humans and Search Engines
Most importantly, if you write your content correctly it should have everything both the users and the search engines need to feel fulfilled. A while ago Google changed their algorithm by which they rank sites to get rid of spammy keyword-jammed sites. You see, very early on even mom-and-pop outfits figured out that if they continually mentioned their keywords over and over, the search engines would rank them higher. Now this was all well and good in the beginning, but as life would have it, certain individuals began to make a mess of things by stuffing in keywords so much that the top ranking sites in the search engines started to look like jokes. And as you can imagine, the search engines set out to eliminate this type of scenario by adjusting their search engine’s algorithm to suppress these types of spammy-content-based sites.
I will teach you how
to write content that works both for the search engines and for your viewers. I will also
show you how to build a great internal linking strategy, which will allow the search
engines to see that you are a true authority on the subject, and truly have the viewers
in mind. Your internal linking strategy is key to showing the search engines how you think
about the content.
IN-LINKS and Website Content Optimization
IN-LINKS are a key component to helping the search engines see the relationships of your content. Years ago when the web was new, everyone was truly interested in sharing information just to be a part of the web and with that they inserted links to what they thought was relevant as they wrote. Now although this made many a page look like a blue-bulb Christmas tree, it was the natural way to link to information. Nowadays writers refrain from the use of color links to avoid that scenario but it has gone too far! Many sites now relegate the important informational links to the side bar, which disassociates them from the page content. IN-LINKS are links, as the name suggests, that are inside the content and by the very nature of their proximity to the topical content convey to Google that you are indeed taking visitors on a great informational journey and hence should be given authority for that.
Link Bait and Content Optimization
We will also discuss Link Bait with you. We usually work in conjunction with advertising agencies on this subject as we are usually called in to make very beautiful but low ranking sites climb the charts but if you don’t have an agency of record we will certainly educate you on this incredible search engine ranking technique!
