Strategy and Services
When it comes to outlining a strategy for an SEO campaign we have to start with the
goals of the company. Eventually everyone’s goals lead to one thing and that is conversions,
but everyone has a different timeline in mind with different milestones along the way.
Some campaigns focus on branding first which is a job of getting a great deal of visibility
all over the web to help make conversions in the future. And then there are the more immediate
campaigns that require conversions no matter what the cost-per-conversion is!
We always recommend a blended campaign of a Pay Per Click campaign (the ads you
see on the top and right side of the searchengine result pages) and regular SEO (
search engine optimization – the process of making your website climb up in the middle of the
search engine result pages). With a blended campaign in place you have the best of both
worlds.
We use Pay Per Click campaigns to begin getting the client immediate conversions. Pay Per Click
campaigns also show us what areas to concentrate our natural SEO on. Once the SEO efforts
begin to rank the site well we can use the Pay Per Click campaign to continue to experiment on new
keyword terms and most importantly, to keep servicing those individuals who only click on
the ads on the top and the bottom.
Read about Pay Per Click vs. SEO
