Why Video Optimization
I know how to optimize and more importantly, market your video programming
so that your message appears everywhere!
Video Optimization is all the
rage these days and aptly so! Advertising agencies have long known that the true
advertising medium that converts viewers is the visual medium and by that we mean
television commercials. Video is the perfect medium to achieve saturation of your
marketing message wherever it’s played. I know your saying, “Tell me something I
don’t know right?”
Video Optimization in New York is still in its infancy
Here’s something you don’t know; video is still the most untapped medium on the
web. And although you do see a lot more video on the web these days you will certainly
agree that less than 5% of the websites you visit use video as either their personal
message conveyer or that of the advertisers displayed on those sites.
This is great news as it means the door to video optimization is wide open for
you!
What if I don’t have programming available for Video Optimization
There are many ways that you can get a great video clip together for a very low cost and when we say a low cost we mean low cost!
- You can take a company PowerPoint and export it as a video clip. This is a great way to get your point across in a video format ready to be deployed on all of the social portals.
- Use a program like iMovie on the Mac laptop and drag in a bunch of pictures and record a voiceover on top of it using the built in microphone, which will also work for video optimization purposes.
- And of course there is always the old trusty point and shoot home video camera that can record a very unprofessional image but in certain instances it can work well for video optimization especially if you shoot it outdoors like an interview.
Video Optimization for Universal Search
Universal search is the part of the Google algorithm that ranks pictures and videos
at the top of the search engine result pages. This type of optimization requires a
very precise strategy as there a many factors that come into play to get your video
clip awarded the very prestigious honor of being ranked at the top of the page.
For this type of video optimization we will need to re-architect your video so that
we can encode the various types of things that the search engines need to see to
consider your video clip.
This and many more techniques to the overall website will make for a fully comprehensive
strategy for the traffic building of your website. Please see more about our search engine marketing strategies here.
(Links to the search engine marketing PLANS page).
