Site Structure Analysis
Every website on the World Wide Web is united by one simple fact and that is
that they all live off of the HTML that holds their site together! Now what divides
these very same sites is to the degree that their site’s HTML is optimized to be
received by the search engines.
One of the first things we do after we evaluate a website for its basic bench
marking factors such as Page Rank, Link Popularity and use of keywords within
the content is whether or not the underlying HTML
of the site is convoluted.
A search engine needs to be able to come into your website and go through
the HTML coding without any problems.
Search engines don’t like problems and will not suffer them long, if they
do find stumbling blocks it will be you who suffer or more properly
put, your website! The best written content wont be any good to the search engines
if you have ripped sentences in half and placed the parts in different parts of
the coding just so you could display it in a fancy way on your page.
I have heard many stories of new website optimization companies that
preach that the HTML doesn’t matter anymore. If you think of the basic concept of
a well organized sentence, perhaps the one that contains your main keyword getting
broken up so that the tail end is sent first to the search then you can see how disastrous
this can be when it comes to making a proper impression on the search engines.
Website optimization or more formally,
Search Engine Optimization depends heavily
on a wonderful balance between what your site reads like to the search engines and
what positive references there are on the web pointed to your site. Remove either
one from the equation and the result is a site in peril.
The Beginning of your HTML Coding Means a Lot!
We start with the very first item in your HTML coding, the doc type and drill
right down through the last tag on the page to make sure everything is working
correctly. If not, then we draw up a strategy and advise how to correct the
glaring errors and sometimes this means re-coding a page from scratch.
We need to have a complete package of a great site and great link popularity
from the web in order for the search
engines to rank your site well. If, for some reason, the choice to update the
site is vetoed in the presence of gross errors we must inform the website owner
that ranking the site will require additional effort that will far outweigh
the costs and considerations of properly re-engineering the site in the first
place.
