Is It Time For Video Optimzation?
Video Optimization is the new frontier and with it comes a lot of new ways to launch campaigns for visibility. Video is a much better vehicle for delivery of a message than text. It’s the medium that grasps 95% of the market because one only needs to sit back and watch to get the message. And sitting back and having a message delivered to you wins hands down over having to exert effort to read a long passage of text.
Video Optimization Search Terms
It is very true that not many people actually perform the same searches in YouTube and MetaCafe that they would in Google or Bing but none to fear. You see, when it comes to brainstorming a video optimization campaign we can be very successful if we know from the outset of the entire marketing campaign that we will need to get traction for the video programming on the social and video portals.
The Attack Strategy for Video Optimization
When the goal is to get visibility and hopefully, that runaway viral hit we have to do a great deal of prep and most likely a directional shift from the normal target for marketing. We have to align our video creative with synergistic targets that we can rest assured are already in the marketplace. If you are a sports apparel company then by all means you should be making videos that have matchups for the favorite teams in the year coming. To that end you probably need to develop a video for each possible outcome of these matchups and get them to start to list on the portals. Once you know which team will be playing which then you can step up the optimization for that video.
Technical Video Optimization
Make sure to superimpose a title at the beginning end and middle of your video so
no matter what portal indexes your video you are bound to end up with a poster frame
with the keywords on it which is sure to help your click through rate.
Meta Data is an absolute must and if you don’t know what this is then you are really
behind the 8-ball but don’t worry, we can rescue you from your dilemma! Meta Data is
the data that you embed in your videos that carries descriptions, keywords and other
things that give pointers to the search engines of the value of your precious video
content.
However, you don’t have to worry about any of this, we do! So sit back
and leave the hard work to us as we push out your message to the masses through both
driving links and viewers to your videos and saturating them on the social media portals
until that saturation turns you into a household name.
