New York City is the land of Press Releases. The density of businesses per square block is among the highest in the world. In this city the only way to rise above the noise is to have an excellent press release strategy. However, if you would like your public relations firm to be the first company on everyone’s mind for the syndication for press releases, you need to be on the first page of Google.
Creating a press release that can go into any newspaper is easy for the average copywriter, but creating one that works with the search engines is an entirely different matter. You see, there is a delicate balance between writing creatively and getting the necessary keywords into your press release. This is where a great SEO copy editor comes into play.